The marketing department generates leads while the sales team works on converting those leads into actual revenue. Both departments have similar objectives for revenue operations, but their internal communication is often found lacking.
You want a dream team, and we want that for you!
2021 was a year when I confirmed the idea that no business school or previous leadership experience can prepare you for volatile markets, changing environments, and real-life business. Even my ten years at Cisco Systems Canada and seven years at Flawless Inbound couldn't help because the last two years were 100% learning in the arena. Lesson learned: it does not matter if you are leading a team of 60 or 600; building and working with cross-functional teams is a critical skill.
Here are some lessons I learned in 2021 while still applying my servant leadership style.
Every day, I dig through a lot of work-related content like blogs, websites, or case studies – and every time, each tab I open or file I download promises the most valuable and insightful information. Over the past several weeks, I noticed that what does catch my eye are the more humanized types of publications, like behind-the-scenes articles or relatable life stories. And that’s what we want to offer you from our Flawless Inbound team. Let me introduce you to the very first – and I hope not last – interview style blog where our professionals share their personal, unique points of view on what they do at work and why it matters to them.
Even when you put quality over quantity in a business, there is a list of quantifiable metrics you should always keep on your radar – Key Performance Indicators (KPIs). Maybe when you were starting a company, some decisions were supported by your gut feeling only, and it’s fine if you still trust your intuition in some cases but running a $5M-$20M business demands more well-informed decisions, the ones based on the insights you get from analyzing the vital KPIs. In today’s blog, we’ll go through the ten critical KPIs to grow your business.
Over a regular week, you receive dozens of invitations to register for a webinar or a whole series of digital events – panel discussions, Q&A sessions, lunch & learns, and so on. How many of those sessions do you register for, left alone attend? Looking at these numbers from the organizer’s perspective might be uninspiring, to say the least. While Zoom fatigue is no joke and live attendance for your company’s events might be dropping proportionally, there are still good reasons for holding webinars. Instead of ditching them, try considering webinars as a flexible and valuable resource. Let’s explore how you can reuse webinar recordings to increase sales, boost engagement, extract quotable snippets, and more!