Four Steps to Creating an Account Based Marketing Program

Posted by Saher Ghattas on Apr 25, 2017 9:04:00 AM

Another week and another great conversation with a CMO of a Technology Startup company. 100% SaaS organization stepping into their fifth year of operation. They are using the full functionality of HubSpot as a Marketing and Sales automation tool.

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Topics: Account Based Marketing

Agile Marketing for Your Technology Startup Company

Posted by Saher Ghattas on Apr 18, 2017 11:40:15 AM

Recently a question from a client made me reflect on how should a marketing department operate especially if you are a one man team or if you are engaged with a startup CEO/Founder, where change is the new constant. How can a CMO or a marketing manager work and plan?

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Topics: B2B Tech Marketing

Which Marketing Strategy Best Meets the Needs of Your B2B Organization?

Posted by Saher Ghattas on Apr 11, 2017 11:18:14 AM

At flawless Inbound, we feel strongly that our role in the Canadian business community is to help B2B organization get better at innovating their marketing and sales execution to produce better results for their companies. That is why I share insights like the ones here. I think knowing why we do what we do is just as important as seeing how we do it. I hope you agree.

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Topics: Inbound Marketing

Account-based Marketing: The Big Rock for B2B organizations

Posted by Saher Ghattas on Apr 4, 2017 7:31:00 AM

Companies that spend less on their marketing programs and generate better and bigger deals using a super-targeted approach to marketing are using an approach that you might have heard about—account-based marketing.

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Topics: Inbound Marketing

How to Choose the Correct B2B Marketing Agency for Your Organization

Posted by Saher Ghattas on Mar 28, 2017 8:14:00 AM

As informed buyers rewrite the rules of customer engagement, forward-looking CEOs have adjusted their revenue growth strategy. One of the key activity that a forward thinking CEO of a Technology, MSP, Software shop or SaaS organization will do is to either hire or outsource a CMO or a marketing agency that acts as a CMO. This external team will be responsible for a full or a partial Inbound/Content marketing results.

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Topics: Inbound Marketing

Welcome to our blog. At Flawless Inbound, we pride ourselves on harmonizing a company’s marketing and sales departments. We integrate the marketing and sales teams within their business process and ensure they are working towards the same end goal.

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