To Gate, or Not to Gate? That is the Marketing Question

Posted by Flawless Inbound Marketing on Feb 19, 2017 11:52:36 AM

B2B sales and marketing professionals are always on the lookout for new tricks of the trade to help drive customer and overall business growth. Sometimes, though, the ample amount of resources at our fingertips can make it hard to differentiate between valuable advice and tips that should go in one ear and out the other.

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Topics: Landing Pages

Account-Based Marketing for Modern Service Providers

Posted by Flawless Inbound Marketing on Feb 14, 2017 9:26:00 AM

Modern service providers are like airline companies. Airline companies specialize in transporting precious cargo (wanderlust and business travelers) from destination to destination. Modern service providers do the same.

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Topics: Marketing ROI, Account Based Marketing

How Account-Based Marketing and Platforms can Improve Your Marketing Efforts

Posted by Flawless Inbound Marketing on Feb 5, 2017 11:05:00 AM

Over this series you've learned about several aspects of the C-Suite—who they listen to, what they're really like, where they turn to for information, and how to create content they'll engage with.

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Topics: Account Based Marketing, Marketing Technology

Why BANT is No Longer Enough to Qualify Prospects

Posted by Flawless Inbound Marketing on Jan 29, 2017 8:55:00 AM

A long time ago, IBM forever changed sales with the introduction of BANT. The mantra is familiar to any salesperson: qualify your prospects based on their Budget, Authority, Needs, and Timeline.

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Topics: Marketing, Inbound Sales

Account Based Marketing for Managed Service Providers

Posted by Flawless Inbound Marketing on Jan 22, 2017 9:55:00 AM

Yesterday, I was having a discussion with the Chief Revenue Officer of a modern managed service provider. They are focused on cloud migration and hybrid cloud for their clients. Their customer segment is companies from 50 to 150 users, and they have a unique SaaS tool that will fit their requirements.

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Topics: Marketing for Technology companies, Marketing Technology

Welcome to our blog. At Flawless Inbound, we pride ourselves on harmonizing a company’s marketing and sales departments. We integrate the marketing and sales teams within their business process and ensure they are working towards the same end goal.

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